Background

iRobot is a global leader in consumer robotics, known for their innovative products like the Roomba® robot vacuum. As their marketing teams rolled out global campaigns, there was a growing need for efficient adaptation of creative assets across different formats, sizes, and regional languages—without sacrificing brand consistency.

The Problem

Before partnering with Hatchly, iRobot’s global marketing teams faced challenges in adapting creative quickly and accurately at scale. Repurposing master files into the dozens (sometimes hundreds) of required variations for regional teams caused production delays, stretched internal resources thin, and introduced the risk of inconsistent execution across markets.

The Solution

Hatchly became iRobot’s dedicated creative production partner, focusing on the accurate and efficient adaptation of master designs. We handle resizing, reformatting, and localising campaign materials across APAC, Europe, and North America—allowing iRobot’s regional teams to launch campaigns faster and with total confidence in creative quality. Our streamlined workflow has helped iRobot maintain global brand standards while removing the production bottleneck, freeing their internal teams to focus on strategic initiatives.

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