You’ve probably heard the term “your brand is everything” in many different business circles. In more ways than one, it’s true. There are so many other ways to shape your image, but as you can imagine, it takes a lot of time and dedication. Therefore, some people like investing in a branding package that takes all the resources you need and presents them on a silver platter.
A branding package is pivotal in establishing your team or company's consistent and recognisable brand identity. It can cover a variety of platforms and materials, offering stability and security on all fronts. It’ll align your brand’s visual and communication strategies with your core values and objectives.
So, with that being said, we thought it’d be a good idea to run through a few of the things you can expect when picking out the perfect branding package. Hopefully, we can help guide you in the right direction as you begin the next chapter in your company’s story.
The key components of a branding package
When you’re considering your options and considering what’s important to you with a branding package, you need to know about the key components. Of course, a few of the items we’re going to list may seem a bit obvious, but you’d be surprised how many folks don’t consider just how critical these elements could be.
Logo design
Whether you’re just getting started in your industry or you fancy mixing things up, one thing that remains crucial is ensuring you have a great logo. This will serve as one of the defining images for your company in the months and years that lie ahead, and although it isn’t easy, getting it right is something that needs to be taken seriously.
In a branding package, you may have the option of including primary and secondary variations to give you a sense of what the finished product will look like in all iterations. Even in the initial stages of the process, keeping a close eye on how the logo design is going can give you a pretty good idea of what’s to come in the rest of the package.
Style guides
Your style, tone, and ‘vibe’, if you will, are of the utmost importance. Whenever you send a message, present data, or generally show off your brand in the public eye, the aim is for people to identify with your style. Sometimes, that works, and sometimes, it doesn’t, but either way, getting this right can really help you stand out.
A style guide can assist with your brand’s positioning and some of the integral pieces of the puzzle in relation to design. It will take a look at typography, colour palettes, iconography and even your usage guidelines. When you’ve got all of this in order, you can start to kick on and begin making your mark in your given industry.
Digital assets
The digital media age is well and truly upon us—and we aren’t breaking any ground by saying that. We live in a world totally consumed by the latest tweet or what new app is grabbing our attention this week. Because of that, companies all across the globe are having to consider how that impacts their brand and how they can use it to their advantage.
A branding package should include help with things like email templates, social media graphics, and anything related to your business’ website. Yes, some of these things will take longer than others to construct and manage, but that’s all part of the process. If you’re going to trust in a purchase like this, you need to be in it for the long haul.
Print collaterals
Printing, printing, printing. It isn’t the most attractive part of building your brand, but it sure is needed. While you’ll be dealing with many things that can be fixed and altered on a screen, you’ll also need to do a great deal of printing. For some, that may seem pretty relaxing, but for others, it will be your worst nightmare - and we kind of get it either way.
Printing collateral in a branding package helps you deal with all of that. This can include the use of business cards, letterheads, brochures, and any other physical item that needs to be printed. This can often be an expense that takes up a lot of time, effort and money, but in a package deal, the hope is that you won’t even need to think twice about it.
Customisation and flexibility
When you hear the word ‘package’, that can lead some to believe that there isn’t enough personalisation involved compared to other companies using the same service. Alas, while that may be the case for some, we’d strongly recommend that you find a provider who can customise your offer to ensure that all of your business needs are met.
There are additional add-ons you can include, such as presentation templates and digital advertising graphics, that give you a more comprehensive form of brand communication. Outside of that, we can’t even begin to list the features you can pick out, all of which are there to help make your brand feel as unique as possible.
Cost considerations
As you’ve probably guessed already, it’s not as easy as walking in and picking a branding package out of the blue. There are so many different factors that come into play when looking at the price of a package, and it’s really vital for you to know your budget heading into this - especially if you want to get it done in a quick and orderly manner.
The scope of the work matters. The level of expertise the agency/designers have matters. The additional services that you request, as you can imagine, matter. All of these things will shape your package, and some companies will cost more than others. You must compare and contrast, ensuring you don’t just jump at the first option.
Choosing the right agency
This last point bleeds over from the cost consideration item, largely because choosing the right agency is complex—and money isn’t the only thing that comes into play. You need to be convinced that this is the right business relationship for you, and while we mean that on a professional level, it also has to feel like the right choice personally.
You should take a deep dive into their portfolio to analyse the quality of their previous work. You should look at the compatibility between your typical style and theirs and their ability to understand and translate the brand’s vision into compelling visual and textual elements. When you’re working with real pros, you’ll quickly notice how much it lends to you, and you will end up with a cohesive and impactful brand identity.
Final thoughts
In a general sense, we have to say that branding packages really do have the potential to make a massive difference for your business. Instead of tackling ten different issues at once, a package allows you to break everything down and really analyse every part of your operation. Where is your branding failing? Where is it already thriving? There are so many questions to be answered.
Here at Hatchly, our focus is different. We put our energy into an unlimited graphic design service that aims to ease your stresses when it comes to creating designs that can impact your brand’s future positively.
If you’d like to learn more about this, check out our website—or, if you have any questions, feel free to get in touch!
