5 Reasons Why Graphic Design Is a Game-Changer for Your Business

Some people may believe that graphic design should be at the bottom of the priority list in any given business — but they’d be wrong.

Graphic design services are crucial to the overall growth, sustainability and further development of your brand. There’s a real comfort in knowing that every single one of your projects has a professional, clean and more structured look, both inside and out.

As a company based in the UK, our aim is to provide graphic design services across London and beyond. Sure, it may seem like a small detail to some, but the bigger picture looks much brighter (literally!).

Whether you're a small startup or a large corporation, investing in quality graphic design can be a game-changer for your success. With that said, let’s dive into why businesses of all sizes should take graphic design seriously!

‍

5 Reasons Why Graphic Design Can Transform Your Business

In today's fast-paced digital world, graphic design is more important than ever for businesses looking to stand out in a crowded marketplace. From eye-catching logos to engaging social media graphics, well-designed visuals can help your brand communicate its message effectively and connect with customers on a deeper level.

But the benefits of graphic design go beyond just aesthetics. So without further ado, let’s get into five of our best reasons why this is all so important:

1. Don’t settle - shoot for higher goals

It doesn’t matter if you’re just setting out on your journey or if you are ten years in. Whatever the case may be, it’s difficult to stand out amongst the crowd.

When you settle into a certain niche and start to see steady progress, it can be easy to sit back and rest on your laurels. But you shouldn’t be opting for the easy option.

Consumers can cycle through content like it’s going out of fashion these days, and that’s especially true for the internet. On average, many users will spend less than a minute on your company’s website before making some kind of judgement. Yes, you read that correctly. Under 60 seconds!

They say beauty is in the eye of the beholder, but in this market, there’s always something you can improve. Let’s say two different sites have similar motives and mission statements, but one is far chunkier and has way too much input.

On the flip side, their competitor sets out a brief and goes through it step by step. They do so through visualisation, images that jump off the screen and, yes, you guessed it, high-quality graphic design.

Why have plain and ordinary when you can take your graphic design game to a whole new level?

2. Improve customer awareness

Never be afraid to disrupt the market.

From the name to the feel of the layout, it’s all about capturing the customer’s imagination and keeping it there. Instead of liaising with colleagues about technicalities, there should be an emphasis on building a relationship with your audience.

If you’re a fresh face in the space, don’t be afraid to be different. If you’re a veteran, strive to look like a revitalised sleeping giant as opposed to something straight out of the early noughties.

From there, the potential is unlimited.

3. Show your business some love

Every singular detail, down to the last atom, is of vital importance. That may sound like we’re being picky, but we aren’t.

Don’t disregard the obvious. If John Doe can see that you’ve put your heart, body and soul into your design venture, they’ll be that much more likely to invest their own time and effort. Reply promptly to any query, think about your target audience, and soon, you’ll understand why graphic design services can be so priceless. But, crucially, it all starts when you look within.

As a famous star once said: “If you can’t love yourself how in the hell you gonna love somebody else?”

4. Don’t just say your ideas - show them off

Time is a luxury for us all. As such, it can be pretty draining to read through page after page of copy without really feeling hooked.

That’s why it’s so key to engage. One of the simplest ways in which you can do that is through imagery.

They say a picture can paint a thousand words, and it’s true. If the layout of a website reminds you of a PowerPoint presentation from school, that’s probably a bad place to start.

Instead, why not try something different? Logos, colour palettes and high-definition shots can all increase the likelihood of returning customers.

5. Embrace social media

Twitter, Facebook, Instagram, TikTok. There are many, many more social media platforms out there, but if you’re looking for the benchmark, these four tend to take centre stage more often than not.

That’s because millions of us take in hours of content from them every week. We’re all looking for a quick anecdote or tidbit that will feed us information in a way that helps your brand feel more legitimate.

It takes just a few seconds to search for a company, but it takes time to perfect the system and get people wanting more.

‍

How and why is graphic design so essential?

At this stage in proceedings, you probably have a pretty good idea of what we’re passionate about - graphic design services.

So instead of pitching like we’re on Dragon’s Den, we just want to lay out a few reasons why this can all be so important for your business.

Graphic design truly is the glue that holds everything together. For every blueprint and five-year plan, there needs to be an element of class and style that props it up. Every puzzle piece makes up a much greater target, with the end goal being a well-built success story.

In the modern age, up to 80% of digital marketers say they use graphic design in social media marketing. In addition to that, a study has shown that people remember 65% of visual information they read for up to 72 hours. What are the numbers like for written content? Just 10%.

The best part is that it can so often be on-demand. The internet has many achievements under its belt, and one of those is the ability to provide services in the blink of an eye. Sometimes it may feel like an eternity, but you’d be surprised at how quickly things can be turned around (especially with Hatchly!).

It’s always more comforting when there’s strong messaging, too. It’s one thing to get your point across, but it’s another to do so in a warm, decisive manner. Graphic design may seem like it focuses solely on the end product, but in actuality, you’re getting an experience that’ll put your mind at ease from beginning to end.

Plus, as we alluded to earlier, social media is the dominant craze in the 21st century. Graphic design services partner together with this ideology as well as Ant & Dec, allowing for a cohesive unit and a consistent portrayal of what you want your business to be.

It’s all about creating appeal, buzz and an eye-catching legacy. With a great team and numerous tools at our disposal, this is where we can produce some pivotal assistance.

‍

Boost Your Business With Hatchly’s Designs

So, there you have it — visuals make the world go ‘round. Especially when it comes to your business, you need graphic design to stay ahead of the competition and keep your customers coming back for more.

Don’t have an in-house design team and don’t want to invest time in finding a freelancer? Don’t worry. Here at Hatchly, we offer you unlimited graphic design services for a flat-rate monthly fee.

UK businesses serve as our primary target alongside non-profits and freelance entities. We can help you save a whole lot of money and time with any graphic design needs you may have.

Presentations, templates, brochures — you’ll never be left wanting with Hatchly.